Dr. Arivalan Ramaiyah, DBA, PhD

Dr.Arivalan Ramaiyah


Dr. Arivalan has developed and conducted Trainings in a wide range of subjects, which include Strategic Negotiation and Deal Making, Leadership and Influencing Skills using NLP, Language that Changes the Mind of the Listeners, Problem Solving and Decisions Making, Conflict Management, Expert Communication Skills, Train the Trainer and Facilitation and Delegation Skills, Coaching and Mentoring Skills, Market Segmentation and Win Back Strategies, Customer Service Excellence, Customer Retention, Statistic using SPSS – Basic to Advanced.

His trainings are known to be highly interactive with valuable and relevant participant centered activities such as role play, brain storming, games, case studies, discussions, storytelling, video sessions, quizzes, individual and group exercises, ice breakers, presentations, mind mapping, scenario planning, small projects, and debates. His training programs are often tailor made to suit the participants’ expectation.

Partial list of participants who have attended the training programmes in 2012 via public and in-house programmes are from AM Bank, STEC, Dyna Craft, Kudat Resort, PERMATA, Miri Port Authorities, Asean Bintulu Fertizers, E & O Hotel, Promenade Hotel, JobStreet, Borneo Travel and Tours, Nippon Oil, Borneo Springs, Murphy Oil, TNB, RHB Bank, Digi, Celcom, SESCO, Sin Chew Press, EON Bank, Proton, PUSTAKA Miri, Telekom Malaysia, Kia Motors, Intel, Miri Specialist Hospital, Bank Rakyat, and many others. Apart for Malaysian companies, he also has conducted training sessions for visiting participants from Vietnam, Philippines, Middle-East, Tibet, China and Indonesia.

Some of his audiences include: general managers, managers, company directors, executives, principals, lecturers, supervisors, CEOs, front line staff, government officials, NGOs and general public.

Education Professional Qualifications and Recognitions

2008 – 2015:

  • PhD at University Science Malaysia, Penang.  

Thesis Title: Students’ Expectations and Perceptions on the Service Quality Provided by the Government Linked Private Universities.  

2007 – 2008:

  • Doctor in Business Administration (DBA) from Sothern LuzonState University, Philippines.
  • Thesis Title: An analysis on the perception of upper-secondary students on the quality of services provided by the government schools in Miri, Sarawak, Malaysia


  • Received Recognition of visiting Professor from
    • Laguna State Polytechnic University, Philippines.
    • Southern Luzon State University, Philipines
    • Thai Nguyen University, Vietnam


  • Certificate in Train The Trainer from Human Resources Development Council, Ministry of Human Resources, Malaysia

1996 – 1998:

  • Masters in Business Administration (MBA) from University of Abertay Dundee, UK.

Thesis Title: ‘Environmental influences in conducting MBA program in Penang, Malaysia’. A feasibility Study

1990 – 1993:

  • Bachelor of Economics (Hons) from University Utara Malaysia.
  • Practicum Project Title: Job Satisfaction in POS Malaysia
  • Butterworth Branch after the Privatization. Note : thesis was exempted for completing the 6 credit Econometrics paper at the final year. 

1984 – 1989:


Professional Qualifications:

  • 2013 Certified Master Practitioner in Hypnotherapy (IACT)
  • 2012 Certified Practitioner of Neuro Linguistic Programming by American Board of Neuro Linguistic  Programming (ABNLP)
  • 2012 Certified Time Line Therapist conferred by American Board  of Neuro Linguistic  Programming (ABNLP)
  • 2012 Certified Advanced Coach of Neuro Linguistic Programming by American Board of Neuro Linguistic  Programming (ABNLP)


Ramaiyah.A. Nurulazam, Malar, (2009) ,” A research framework for service quality research in Private Universities from Malaysia”. International Journal of Value Chain Management,  V 3, N4. pp 335-345.

Ramaiyah.A. Nurulazam.A,(2008), “A research framework using SERVQUAL Instrument to Analyze the Quality of Services provided by the Private Institutions of Higher Learning in Malaysia”. Innovation in Management Practices. Macmillan Publishers India Ltd. Pp 316.

Ramaiyah.A., (2008), “ A methodological framework for service quality research in secondary schools”. International Conference on Social Science and Humanities”. University Science Malaysia, Penang, Malaysia, 18-20 June.

Ramaiyah.A., (2009), “Service quality tools and  applications in the universities”. Curtin University Conference. Miri.Sarawak. 12-13Dec.

Ramaiyah. A., Nurulazam.A (2007), “Exploring the service quality dimension in higher education research”, Regional Conference on Quality in Higher Education: University of  Malaya, Malaysia.

Ramaiyah. A.,(2007), “Principles of Marketing: Graduate student workbook”, Wawasan Open University, Malaysia.

Research/ Consultancy Projects

  • Service Quality and Customer Satisfaction for walk-in customer at SESCO payment counters in Sarawak- 2009 – Research Grant of RM95,100 (Completed)
  • Bintulu Development Authorities – A study on causes of Asthma at Bintulu, Sarawak.  2007 – Research Grant of RM240,000 (Completed)
  • Curtin Research Fund- A study on service quality provided by the secondary schools at Miri, Sarawak. 2008 – Research Grant of RM10,000 (Completed)
  • Nurturing Learning and Higher Education Transformation: Academia Accountability– Project with University Research Centre (IPPTN)- Completed in 2010. Role as a Research Assistant.
  • Performance Appraisal and Training Needs Analysis for Miri Port Authorities (Completed in 2008)
  • Feasible Study on Dredging Project for Miri Port Authority –Consultation fees RM15,000 (Completed in 2010)

Name of companies participated in the training programmes in 2012:

Petronas, PERMATA, SESCO, E&O Hotel, Hyatt Hotel, Boneo Springs, Borneo Travel and Tours, Telekom, Maxis, Shell, RHB Bank, Eon Bank, Malaysia Airports, Murphy Oil, AM Bank, Promenade Hotel, TNB, Nippon Oil, Miri Port Authority, Bintulu Development Authority, Sarawak Plantation, Maxis, Celcom, Digi, Cahya Mata  and many more.

Recent Invited Presentations:

  • University of Sultan Kudarat Philippines: Decision Making and Problem Solvingin Marketing, 9th October, 2012
  • Mindanao Association of State Colleges and Universities Foundation: Transformational Leadership(Marketing) for Universities. 5th October, 2012
  • Miri Port Authorities: Marketing Research Methodology-Do it Yourself. 26thto 27th Sept, 2012.

Corporate Trainings



Training Title

Company Participated





Personal Competence at Work

SESCO, Sarawak

Managers & Engineers

3 Days



Strategic Negotiation Skills and Deal Making

Petronas/ PERMATA


3 days



Strategic Negotiation Skills

Petronas/ PERMATA


3 days



Measurement Tools for Customer Satisfaction Index

SESCO, Miri Port Authority, Borneo Tourism Board


3 days



Hospitality Management for Competitive Success

Hyatt, E & O

Senior Managers

2 days



Marketing Research: Do it Yourself

Miri Port Authority, Columbia Asia Hospital


3 days



Service Quality Strategies and Tools for Improvements

RHB Bank, Digi, Celcom, Borneo Spring, Miri Specialist Hospital. etc


2 days



Problem Solving and Decision Making for Senior Managers of Marketing

Kementerian Pendidikan, Oil & GAS Vendors from Iraq


3 days



Transformational Leadership as Change Strategy for Marketers

Laguna State University, Philippines.


2 days



Business Research Methodology Workshop

Palawan State University, Laguna State University, Sothern Luzon State University,


5 days



Corporate Strategies

Thai Nguyen University


2 days



Marketing Project Management Tools and Methods

Companies from Vietnam


2 days



Transformational Leadership for Management Professionals

Kia Motors


2 Days



Professional Management for Business Success

Borneo Adventure, Nippon Oil


2 Days

Work Experiences

2012-Present: Principal Trainer and Consultant , Praxis Synergy Training and Consultancy

Job Functions

  • Conduct Trainings
  • Provide consultancy at corporate level
  • Conduct research

2011-2012 : Asst. Prof. Quest International University Perak

Job Functions

  • Lecturer in the School of Management and Social Sciences
  • Head of Center for Professional and Continuing Education
  • Member of University Senate
  • Member of University Research Committee


2010-2011: Senior Project Manager, Hewlett Packard, Cyberjaya

  • In-charge of quality system of project managers
  • Develop new quality system to monitor the project progress
  • Conduct training to project managers on project quality blueprints
  • Customer contact point during escalations

2006 – 2009 : Lecturer, Curtin University of Technology, Miri Campus, Sarawak.

Job Functions

  • Conduct lectures
  • Preparation of notes, manuals, slides etc.
  • Attend academic meetings
  • Actively involve in research
  • Preparations of exam questions and model answers.
  • Actively involve in university activities

2006 – Present: Advisor and Principal Consultant for Curtin Consultancy Sdn. Bhd. (CCS).

Job Functions

  • Secure new research and training contracts for CCS.
  • Advise on the business development plans for CCS
  • Conduct training programmes for industrial customers.

2001 – 2005: Deputy Director of Student Recruitment and Liaison  Division, AIMST.

Job Functions

  • Manage the division as the Head of Department
  • Formulate student recruitment strategies for the University
  • Prepare budgets for the division
  • Directly involve in student recruitment drive, locally and abroad.
  • Public Relation roles
  • In-charge of events management for the university
  • Established linkages between the universities at the International level
  • Actively participate in designing syllabus, study materials and exam formats for various business programs.

2000 – 2001: Principal of Rima College Penang.

Job Functions

  • Responsible for overall operations of the college
  • Member of College Senate
  • Execute decisions at center level
  • Report to corporate office on college operational matters
  • Chair the deliberation meetings
  • Responsible for academic quality of various programs
  • Manage lecturers, staff and students
  • Formulate college marketing strategies
  • Member of student Disciplinary Committee
  • Involve in public relation activities with various Ministry and School Officials.

1997 – 2000: Deputy Principal of Rima College Penang.

Courses under direct supervision

Twinning programmes – American Degree programmes, University of Bradford, UK programme.

Job Functions

  • Assist the Principal in daily operations
  • Conduct lectures
  • Report to corporate office on college matters
  • Member of Student Selection Committee
  • Member of College Senate
  • Attend meetings, forums at the corporate level.
  • Supervise the final year dissertations.
  • Member of the College Examination Board.
  • Member of Student Disciplinary Committee
  • Monitor the preparations of LAN documentations

1995 – 1996: Head of Business School in Rima College Penang.

Courses under direct supervision

  • Twinning programmes – La-Trobe Univerity, Aus., Lincoln University, NZ., University of Bradford, UK.
  • Diploma/ Advanced Diploma in Business Administration
  • Diploma/ Advanced Diploma in Marketing

Job Functions

  • Co-ordinate and manage the business school
  • Conduct lectures
  • Maintain the academic quality of the school
  • Plan semester subjects
  • Set academic timetables
  • Member of Student Disciplinary Board
  • Manage and handle visiting lecturers from partner universities
  • Selection and appraisal of lecturers

1993 – 1996: Lecturer at Rima College Penang.

Job Functions

  • Conduct lectures
  • Preparation of notes, manuals, slides etc.
  • Attend academic meetings
  • Preparations of exam questions and model answers.
  • Manage student affairs
  • Develop curriculums for Business School

International Exposures:

Countries Visited on Official Duties

  • Sri Lanka, India, Brunei, Indonesia, Pakistan, Bangladesh, Mauritius, Thailand and Singapore.

International Liaison Functions

  • Establish relationships with Foreign Universities and Colleges
  • Appoint student recruitment agents
  • Attend International Education Fairs and Roadshows
  • Establish rapport with Malaysian Embassies and Foreign Ministries and authorities
  • Plan and execute international publicity drive

Research Interest

  • Marketing strategies in Institutions of Higher Learning
  • Study on customer perceptions, expectations and satisfactions
  • Impact of marketing strategies on consumer behavior patterns
  • Socio-economic changes and its impact on consumers’ buying behavior
  • Leadership issues on marketing

Supervised  DBA/PhD Thesis

  • Measuring Service Quality In Public And Private Higher Education Institutions: Students’ Perspectives As Customers. (2009)
  • Determinants Of  Service Quality Of  The Hotel Industry In The City Of Puerto Princesa. (2009)
  • Developing A Performance Evaluation System For Palawan State University (2009)
  • An Evaluation On Management Effectiveness Of Puerto Princesa Subterranean River Nation Park (Ppsrnp) Palawan, Philippines (2010)
  • The Management Effectiveness Of Calauit Safari Park. (2010)
  • An Analysis On The Effectiveness Of Industry Immersion Program For Bachelor Of Science In Business Administration Students Of The Palawan State University. (2009)
  • A Study On The Influences Of Organizational Culture On Employee's Job Satifaction At Smes In Ho Chi Minh City (2010)
  • An Evaluation On Management Effectiveness Of Puerto Princesa Subterranean River Nation Park (Ppsrnp) Palawan, Philippines. (2009)
  • An Analysis on the Relationship between Students’ Motivation Level and The Final Exam Results of First Semester Students on English Subject at Ho Chi Minh University of Industry, Located in Thanh Hoa Province
  • An Analysis On The Job Satisfaction Of Teachers At Secondary Schools In Thanh Hoa City, Viet Nam
  • A study on perception of customer satisfaction on quality of services provided at Hilton Hanoi Opera